Blaze Smith
Modern design and platforms
Shovel Studio’s website hero section concept, featuring the tagline ‘Blending good-taste with conversions’ with colorful 3D shapes like spheres, stars, and cubes around bold typography. The hero section includes navigation links (Home, About, Services, Projects, Contact) and a booking call-to-action for Q4 2024.www.shovel.studio

Shovel Studio

[2024]
Brand Design
Web Design
Project Management
Client Sales
Webflow Development
Ecommerce design

Outcomes

~150k weekly views on average for TikTok for targeted lead engagement.

Improving UX flows that have two folded conversion rates.

Building client websites on Webflow and Shopify for small to medium businesses.

Tooling

Notion,
Figma,
Webflow.
Shopify,
Capcut,
Are.na

Brainstorming

TikTok profile page for Shovel Studio by Blaze Smith, showcasing a black-and-white profile image, 11.1K followers, and 253.1K likes. The feed includes pinned videos related to website design and tools, featuring a mix of product overviews, design tips, and engagement-driven content.Capabilities page design for Shovel Studio in various screen sizes (desktop, tablet, mobile). The page highlights different website packages offered, such as a 3-day optimization roadmap, a 6-week foundational build, and a custom website solution, each with their features and price details.A Notion table showing leads lost by Shovel Studio, categorized by name, status (lost), reason (e.g., price too high, ghosted, went with another agency), and created time. The table provides an overview of the lost leads and the reasons behind each loss.Concept design for Shovel Studio’s homepage, shown in multiple viewports (desktop, tablet, mobile). The hero section displays the headline ‘Blending websites with good taste and conversions’ with images and buttons for booking a call and viewing pricing. Below are sections for showcasing recent projects and processes tailored to client needs.A leads and clients management board in Notion for Shovel Studio, divided into columns for leads, partners, clients, and completed projects. Each section lists individual names, project details (e.g., Shopify rework, Webflow site), and status.Visual exploration of branding and design elements for Shovel Studio, featuring an array of typography styles, aesthetic options like gradient backgrounds and ASCII art, and example website layouts. Also includes various design inspiration snippets and ideas for positioning and branding.Work dashboard in Notion for Shovel Studio, featuring a motivational quote in bold red text and categorized sections such as To Do, Questions, and Projects. Project categories include capacity tracking, client dashboard, strategy meeting, website, and timesheets, as well as separate sections for business aspects.